Mohan | Digital Marketing Consultant

Plastic surgery marketing in a generation of Tweeting can be a real challenge. Just a few years ago, people were willing to take the time to dig through pages of information to discover the best plastic surgeon Now, potential clients might barely glance at your page before moving on to the next one, hurrying off to another website without ever giving you a chance to show your stuff. How do you reach potential clients in a generation with a lower attention span than ever before? Keep your home page attractive and clean. Just like you can't go back and redo a potential patient's first impression of you in the office, you only get one chance at a home page that will suck in the client and keep them looking at what you have to offer. Have all of your necessary contact information--email address, link to your Facebook page, your office address and phone number--clearly displayed on the page in a place that will be easily accessible to potential clients. Make sure that your home page...

Today, a significant number of car purchasers are using Internet to research and purchase vehicles. Aware of this rapidly growing trend, many automotive dealers are using Internet as a first hand medium to reach out to their potential customers. With increased competition in online advertising and marketing, you need to ensure that you maintain a dynamic website that reflects the values and objectives of your dealership apart from driving in more sales. Websites are the means of communication over the Internet through which you can let the potential customers know about your products and services. However, just getting an automotive dealer website is not enough. You should have a visually-engaging and customized website that leaves a strong first impression about your dealership. You need to have a unique, professional, and effective custom designed website to reach car shoppers precisely and convert them into car buyers. In order to make your custom designed website effectively connec...

Healthcare professionals are not excused from marketing their practice. With ever-increasing competition in the medical field, more and more doctors are looking for ways to stay ahead. It is still an unexplored area for some practices, but seeing the developments in the ways people approach a doctor, many medical practitioners are actively taking part in marketing various campaigns. Back in the old days where only one doctor existed in a community, there was hardly any need for medical marketing. Circumstances have taken a turn and now we see a number of practices in smaller towns, too. You can defeat the competition by spreading the word about your practice. When you do that, attracting new patients won't be an issue. Gone are those days when word-of-mouth was the only way to spread awareness among people. With technological advances, people have moved forward. Now, the Internet is the first choice when it comes to finding a doctor. While no doctor ever wants to lose a pati...

Competition in the healthcare industry is on the rise and medical professionals are looking for ways to grow their practices and broaden patient reach. Whether you are a chiropractor, cardiologist or dentist, patients are your lifeline. Using ethical marketing techniques and providing proper medical care to patients are keys in developing a successful practice. It is crucial for every physician to communicate with patients after they have received treatment. You can actually turn your patients into referrers. A warm welcome by your support staff and exceptional diagnosis of their medical issue are basic referral-producing tactics. Imagine the impact a free test or a gift can have. Although it might cost you a bit, the payback of an enthusiastic referrer is colossal. Advertise through print media. Place advertisements in local newspapers and magazines. If your budget allows, you can choose a short television commercial. Leave no stone unturned. Make sure your practice exists in t...