Plastic Surgery Marketing in a Generation of Tweeting
Plastic surgery marketing in a generation of Tweeting can be a real challenge. Just a few years ago, people were willing to take the time to dig through pages of information to discover the best plastic surgeon Now, potential clients might barely glance at your page before moving on to the next one, hurrying off to another website without ever giving you a chance to show your stuff. How do you reach potential clients in a generation with a lower attention span than ever before?
Keep your home page attractive and clean. Just like you can't go back and redo a potential patient's first impression of you in the office, you only get one chance at a home page that will suck in the client and keep them looking at what you have to offer. Have all of your necessary contact information--email address, link to your Facebook page, your office address and phone number--clearly displayed on the page in a place that will be easily accessible to potential clients. Make sure that your home page is attractive and will draw people in for more.
Keep it simple. While it's tempting to go on about the technicalities, the "Twitter Generation" doesn't want long, involved explanations. They want a simple explanation of the questions that they have. Have an FAQ page? Divide it up in a way that is easily searchable. Make sure that you give a real answer to the question in the first couple of sentences. While you can give a more detailed analysis below for those who want it, you want to be sure that your potential clients will be able to answer their questions at a glance. Having to dig for answers will be a turnoff to many potential clients.
Be very visual. Plastic surgery, in particular, is a very visual field. People want to see the results that you're capable of providing. Let your pictures speak for themselves! Take pictures of the work that you've done, preferably divided into categories for easy access. Display your specialty right on your home page if possible.
Offer frequent updates to your social media accounts. Remain an expert in your field, and make sure that it's easy to tell that you know what you're talking about. Any time there's something new going on in your field, you need to update your accounts. Post Twitter and Facebook updates whenever you publish your blog. Keep it creative and interesting, and let potential clients know that you're active in your field.
Blog about relevant topics. Discuss the recovery process after each type of plastic surgery offered by your practice. Discuss briefly and succinctly what actually happens during each surgical procedure. Look into advances in your field and give examples of how recent innovations have changed your practice. Not only will this give you a wide variety of topics to choose from, it offers answers to questions that potential clients have.
Consider video blogs. This is a great way to attract the "Twitter Generation" that also speaks to the very visual aspect of plastic surgery. You can discuss the same things that you would discuss in a written blog, but with visual evidence that will make it easier to see how the end result really turned out in many cases.
Make your pattern short, sweet, and simple. While there are a number of complexities that will always exist within any medical field, keeping your messages short, sweet, and simple will ensure that potential patients actually get through everything you've tried to say. Instead of getting lost in complexities, break it down to the key points so that you're sure to hold their attention to the end.
Looking for help marketing your plastic surgery practice? Contact us to see how we can help.
Keep your home page attractive and clean. Just like you can't go back and redo a potential patient's first impression of you in the office, you only get one chance at a home page that will suck in the client and keep them looking at what you have to offer. Have all of your necessary contact information--email address, link to your Facebook page, your office address and phone number--clearly displayed on the page in a place that will be easily accessible to potential clients. Make sure that your home page is attractive and will draw people in for more.
Keep it simple. While it's tempting to go on about the technicalities, the "Twitter Generation" doesn't want long, involved explanations. They want a simple explanation of the questions that they have. Have an FAQ page? Divide it up in a way that is easily searchable. Make sure that you give a real answer to the question in the first couple of sentences. While you can give a more detailed analysis below for those who want it, you want to be sure that your potential clients will be able to answer their questions at a glance. Having to dig for answers will be a turnoff to many potential clients.
Be very visual. Plastic surgery, in particular, is a very visual field. People want to see the results that you're capable of providing. Let your pictures speak for themselves! Take pictures of the work that you've done, preferably divided into categories for easy access. Display your specialty right on your home page if possible.
Offer frequent updates to your social media accounts. Remain an expert in your field, and make sure that it's easy to tell that you know what you're talking about. Any time there's something new going on in your field, you need to update your accounts. Post Twitter and Facebook updates whenever you publish your blog. Keep it creative and interesting, and let potential clients know that you're active in your field.
Blog about relevant topics. Discuss the recovery process after each type of plastic surgery offered by your practice. Discuss briefly and succinctly what actually happens during each surgical procedure. Look into advances in your field and give examples of how recent innovations have changed your practice. Not only will this give you a wide variety of topics to choose from, it offers answers to questions that potential clients have.
Consider video blogs. This is a great way to attract the "Twitter Generation" that also speaks to the very visual aspect of plastic surgery. You can discuss the same things that you would discuss in a written blog, but with visual evidence that will make it easier to see how the end result really turned out in many cases.
Make your pattern short, sweet, and simple. While there are a number of complexities that will always exist within any medical field, keeping your messages short, sweet, and simple will ensure that potential patients actually get through everything you've tried to say. Instead of getting lost in complexities, break it down to the key points so that you're sure to hold their attention to the end.
Looking for help marketing your plastic surgery practice? Contact us to see how we can help.
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