Plastic Surgery Online Marketing Ideas: Showing Visual Evidence of Procedures and Results

Your cosmetic surgery clinic is likely feeling the pressure of competitors lately, perhaps even within close distance to your location. In that scenario, you've perhaps been pondering some plastic surgery marketing ideas so you stay more competitive. Regardless, you possibly feel stuck on whether those ideas are really right and what you should truly invest in.

This is the challenging nature of marketing today, especially in the high-demand world of plastic surgery. You know that there isn't a dearth of people wanting plastic surgery. Yet, you also don't want to trail behind your competitors in the quota of patients you need.

If you think that coming up with marketing ideas on your own saves time and money, think again. You need a marketing agency that understands what's really going on out there and what patients warm to.

We'll show you that visuals are some of the strongest aids for marketing a plastic surgery practice. As part of our web design expertise, we'll demonstrate exactly how to use those visuals for evidence of what you do and what happens to patients afterward.

Introducing Your Procedures on Video

One of the most popular choices of our clients is creating introductory videos on their website demonstrating the kind of plastic surgery procedures provided. You may also want to do this, plus provide a short intro into why you opened your clinic as a method of giving a mission statement.

Prospective patients appreciate the above, because it gives a level of transparency about what goes on where the surgery happens. Also, when you give a compelling reason about why you do plastic surgery, you provide a personal and emotional point on why you exist.

If you can relate a personal story to plastic surgery that connects to why most people have it done, you've already captured interest. By introducing your staff and showing where the surgery takes place, you're essentially giving a warm greeting as if giving the viewer a personal tour in person.

With your video, don't hesitate to use complementary, high-quality still imagery showing behind-the-scenes shots of your clinic. You want to create the feeling that the patient already knows the surgeons and what the surroundings look like before you show evidence of how the surgery procedures get done.

Showing Surgery on Video

You'll obviously need permission from patients to show a plastic surgery technique being done on camera. If you can, this is one of the most useful marketing techniques you can use since it shows direct evidence of how a procedure happens. When you prove the procedure doesn't cause pain or any other disruptions, you immediately provide calm to patients who perhaps have apprehension about going under the knife.

Be sure that the plastic surgery videos are high quality as well since you want to show as much detail as possible. It helps to show it in real-time so viewers get an idea of the realities and how long the procedure takes.

Video Evidence of Results and Follow-Up

If your patients are willing, showing the results of a plastic surgery procedure is enough to capture viewer attention. Not all patients will agree to being on camera during the procedure. Nevertheless, the results are the most important of all because viewers are paying attention to that over anything else.

Patients want natural results, so there isn't any better evidence than a hi-def or close-up video of how those patients immediately look, plus during follow-up in ensuing weeks. Letting them give testimonials in their own voice also helps the viewer see things through a patient's perspective.