Plastic Surgery Professionals: Why Launch Your Own App?

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Marketing has many avenues, all helpful if executed properly. There are a myriad of apps (applications) available to remind us to go to the market, call Mom, log errands, put gas in the car, checking your bank account and catch up on TV shows, so why not an app to connect with your plastic surgery clients regarding their surgery and follow-up?

Makes sense, right? So when building your plastic surgery marketing plan with your marketing company, be sure to talk to your consultants about including an app with your practice.

What is an App?
An app is a software program created to perform a specific purpose. It is self-contained and can be downloaded onto a desktop or mobile device, such as a smart phone or tablet. Applications for desktop or laptop computers are sometimes called desktop applications.

Most apps are designed for both Apple and Android phones as well as for desktop operating systems. When a user opens an application, it runs inside the operating system until they close it.

How do I use it?
Your marketing consultant can help you customize an app for your practice. You have your unique style as a plastic surgeon. Your office and practice profile should be reflected in everything you do to including how you design your application to reflect all your marketing materials.

You Don't Have to Reinvent the Application
A quick way to get into the app culture is with an app offered by The American Society of Plastic Surgeons (ASPS). It is a customizable app to ASPS members they named the "Practice Marketing App." It comes pre-loaded with ASPS content, many procedural e-brochures, checklists for surgical procedures, a video gallery, encyclopedia and Virtual Surgery Simulator.

Plastic surgeons can design their own app color scheme as well as adapt the theme to their website. In addition, they can take out marketing photos and add their own before and after pictures.

Another good marketing tool is to list all staff and positions, plus all practice information.

Once the custom app is created, it is free for consumers to download from the app store or from your Website.

In a press release, ASPS President Gregory Evans, MD, said, "Aesthetic plastic surgery is more and more competitive. We want to be sure our members surgeons are at the fingertips of current and prospective plastic surgery patients."

The Practice Marketing App can be used by your office in a number of ways. Your staff can create online brochures to educate patients about your different procedures. The app allows current and prospective patients read the information applicable to them as well as upload their photo to see what a procedure might look like on them.

Apps Compliment to Your Overall Marketing Plan
Adding an app to your marketing plan makes sense. As you already have a Website, blog and possibly a newsletter, creating an app is the next step to your overall marketing plan.

You want to be careful, though, as there are a lot of "one-off" apps on the market that may not have a professional "seal of approval." As you investigate this option, work closely with your marketing team about how to customize and market your personal and professional application.

What Can The App Do for My Practice?

Features included in the ASPS app are:
    -Video gallery with ASPS patient education videos
    -Custom App design and color scheme
   -Ability to upload your before & after photos
    -Practice and staff information with your logo and headshots
    -ASPS pre- and post-op checklists
    -Customizable list of procedures you perform
    -Educational material for each procedure
    -Virtual Surgery Simulator: allows users to manipulate an image to simulate the effect of plastic surgery.
   -Encyclopedia of commonly used plastic surgery terms
    -Ability to request a consultation directly from the App

The Mobile World
The Practice Marketing App reflects research shows that global websites receive more traffic from tablets (8 percent) than smart phones (7 percent). The same research also shows that Internet browsers view 70 percent more pages per visit when browsing with a tablet compared to a smart phone.

When you are ready to build your marketing plan for your practice, be sure to contact us about a professional app and our other marketing strategies we can put to work for you.

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