What Google Looks For in Good Organic Content

Now, before I give you the strategy I am personally using, I've been using with my clients, and I will model with the dissemination of this content, for full disclosure here, I want to share as well Google's official guide to creating content and promoting it, I've included the link near the end of this article.

Now I imagine if you read that, you will think, how will following those guidelines give me an advantage over people who are trying to manipulate Google? Here's the reason: the algorithms are now doing a great job of recognizing a wide range or markers and giving higher rankings to site that do a little of all the right things, instead of doing one or two things on a huge scale. For example, instead of buying 1000 links from one company, which triggers all kinds of " lower the ranking of that page" signals in Google, instead get multiple individual sites to link to your content naturally.

And the formula I'll share with you in a moment will make that happen. Naturally. Just what Google wants. And if you give them what they want, they will reward you with rankings.

One last thing before I share with you my formula, let me say this: If your content is lousy, all the "giving them what they want" won't work, because no one will want to read your content. And if no one wants to read your content, no one will share your content.

Here's the key to what I am getting ready to share:

You must create excellent content that people WANT to share and link to, then release that content to the world in a way that will encourage people to share that content. Exactly the way this content has been created.

Think about it, I've written a document that contains insight that probably no one else on earth has put in all one place. So people will want to share this content. Using the formula I will share in a moment, I will seed the web with this content. And because it is great content, others will share it.

Here's how it works:

Create great content.
Then ask yourself this ONE question: is this the BEST possible content in the world on this subject? If it is NOT, your content is not worth publishing. Every piece you create should be the best. BEST. If it's not the best, why should Google even consider giving you a spot in their search engine? It is theirs, by the way. Imagine if you held a party at your house, and you asked everyone to bring their best dish to your home. And if they brought their worst or second best, it would be your right to no longer invite them to your home, right? And the same thing with Google. If they ask for something, and you refuse to give it to them - then they have the right to NOT feature your content. Totally fair, right? Work with Google instead of against them.

Once you have created the great content, get it published online.

Tell people about it. If it is truly great content, those people will tell other people. And those other people will tell more people. But let me ask you this: do you think that if someone is looking for something to publish on their site, are they going to choose really good content, or bad, not-well-thought-out content? If you want people to share your content, it must be sharable. It must be something people WANT to share.