Mohan | Digital Marketing Consultant

Creating a business online does not end when you have successfully accomplished putting up your website. It is actually just the beginning of many other things. You have to do things in order for you to ensure that your business remains visible online. To do that, you would need to do some website optimization to make sure that your website codes and programming are all geared up towards the same direction. They also help ensure that a steady flow of traffic will be coming into your site. Here are the necessary steps that you would need to take to facilitate this process: Identify your keywords - Before you begin with website optimization, the most important thing you need to figure out first are your keywords. These keywords will be the ones tagged in search engine sites and will be considered for showing your website as one of the top search results. Keywords are assumed to be the most likely words or phrases used by your target market as they search for business like yours. But you...

It is possible to mix and match several different types to drive visitors to your site’s landing pages. Additionally, it doesn’t have the sum of traffic which you would find on Google and Bing. The ideal way to increase traffic to your site from organic traffic is to boost the range of pages on your site that can rank for your important keyword provisions. You don’t have to wonder about how to improve website traffic. Before you commence growing your site traffic, you will need to understand your present traffic stats. If you would like to truly increase website traffic, first you need to be certain your site content is optimized. With UTM parameters it’s possible to track your traffic down to the particular email you send. In reality, traffic is just one of the simplest things to obtain in the online world. Dominating with Quora is among the best methods to develop into an authority in your industry and raise your site traffic. Make a weekly report, for instance, to prove the efficacy...

Social media is something that has become very popular in the last few years and that's why Facebook marketing is a good marketing platform for marketers. If you have thought about it before, it is time to educate yourself on the topic. Look at this advice to learn more. Increase customer engagement by commenting on the things they post on your Facebook wall. Keep an eye on all of your followers comments. This is particularly important if the comment that has been left for you is negative. Negative comments may show what you are doing wrong and you can correct the problem. Your Facebook page needs to be monitored for spam at all times. Sites that are riddled with spam can end up turning potential customers off. You and your page administrator can use it to filter keywords of your choice. Increase your Facebook marketing interface's efficiency by using customized tabs. These allow for increased organization, making your page very user-friendly. For example, if a contest is going...

Python is a high-level scripting language. It is easy to learn and powerful than other languages because of its dynamic nature and simple syntax which allow small lines of code. Included indentation and object-oriented functional programming make it simple. Such advantages of Python makes it different from other languages and that's why Python is preferred for development in companies mostly. In industries, machine learning using python has become popular. This is because it has standard libraries which are used for scientific and numerical calculations. Also, it can be operated on Linux, Windows, Mac OS and UNIX. Students who want to make future in Python are joining online video training courses and python programming tutorial. Features of Python A question to arise is why machine learning using python is preferred over other languages? This is because Python has some features over other programming languages. Here are some basic features of Python making it better than other lan...

The term Data Analysis is a process in which data sets are analyzed and inspected to collect information. From the collected information conclusions are drawn. A lot of techniques and technologies are used such as cleaning, transforming and modeling of data to take desirable business decisions. Cleaning of data involves replacement of inaccurate or corrupted data. This corrupted data is modified or removed using different techniques. While in transforming process data is transformed from one format to another. Afterwards, data model is created using activity model of detailed data. This approach is applied in a variety of domains such as science, business, research, and technology. Why Analysis Basically Data Analysis is a qualitative and quantitative technique used for enhancing business productivity which can be used for Business to Consumer (B2C) applications. In many of big organizations, data is collected from different portions such as customer, business, and economy. After colle...

Big data has a lot of potential to benefit organizations in any industry, everywhere across the globe. Big data is much more than just a lot of data and especially combining different data sets will provide organizations with real insights that can be used in the decision-making and to improve the financial position of an organization. Before we can understand how big data can help your organization, let's see what big data actually is: It is generally accepted that big data can be explained according to three V's: Velocity, Variety and Volume. However, I would like to add a few more V's to better explain the impact and implications of a well thought through big data strategy. Velocity The Velocity is the speed at which data is created, stored, analyzed and visualized. In the past, when batch processing was common practice, it was normal to receive an update to the database every night or even every week. Computers and servers required substantial time to process the data a...

Revolution in AI Techniques Over the past many years, Artificial Intelligence revolution has provided the quality response for the different range of technologies. I am going to explain main reasons for the growth in its revenue. Functions of speech recognition, face detection, fingerprint recognition and much more are operating quite accurate because of Deep learning techniques. Deep Learning technique is based on the Artificial Neural Networks. Achievement in this field can be judged by its different products like a novel technique for Image Recognition, Object Detection and Prediction System for the stock market. Advances in image recognition have extended the limitations of medical treatment. Moreover, it is helping in reading X-rays, and predicting disease through improved services. Also, it is inspired by the natural intelligence of humans but now AI revolution has changed everything. It could lead to layoff, as it is overtaking human in many fields. The above graph shows the upc...

Machine Learning is a branch of computer science, a field of Artificial Intelligence. It is a data analysis method that further helps in automating the analytical model building. Alternatively, as the word indicates, it provides the machines (computer systems) with the capability to learn from the data, without external help to make decisions with minimum human interference. With the evolution of new technologies, machine learning has changed a lot over the past few years. Let us Discuss what Big Data is? Big data means too much information and analytics means analysis of a large amount of data to filter the information. A human can't do this task efficiently within a time limit. So here is the point where machine learning for big data analytics comes into play. Let us take an example, suppose that you are an owner of the company and need to collect a large amount of information, which is very difficult on its own. Then you start to find a clue that will help you in your business o...

Mobile apps are seeing a steady rise in popularity ever since Smartphones and Tablets came into the market. While some mobile apps are great sources of entertainment, some help users access all the information about a desired brand on the go. An app of the latter kind mainly gets created by businesses to reach more audiences. As apps are extremely popular today, it can become a smart move to include them into your online marketing strategy.   However, it is vital for your app to get found on the Apple App Store. If your app is hard to find, how can people notice it and download it?   You have definitely heard about Search Engine Optimization (SEO) and how it’s all about increasing web content’s visibility on the SERPs. App Store SEO is quite similar to traditional SEO, as it works on the same line but reaches a different destination. As the name suggests, it deals with improving the SEO of your app so that customers can find it easily on the App Store.    You can imp...