Mohan | Digital Marketing Consultant

A dental clinic has to attract customers just like every other business. The way that they go about attracting those customers can mean the difference between a really successful dental clinic, and a dental clinic that struggles to pay their bills. The two basic methods of advertisement for these clinics is the online dental marketing and the traditional dental marketing. Each type of marketing has its good points, and each type has its drawbacks. It is recommended that a combination of the two types of marketing be used in order for a clinic to reach the most people. Online Dental Marketing • Includes websites, social media sites, forum discussions, and online classified sections of papers and magazines • Is cheaper than most forms of traditional dental marketing. You pay a monthly hosting fee for your website but you do not have to renew the advertisements each month like you have to do with traditional advertising in newspapers, magazines, and periodicals • Reaches a potentially end...

I went to see a potential client the other week, when he called me he was very upset, his revenues had fallen from around £50,000 per month to under £30,000. He was putting his grandchildren through private education didn't know how he was going to continue paying the fees. In addition to this he had recently invested in a Cerec machine, he was taking on an orthodontist; he offers both implants and aesthetics. He had a new practice manager (which he didn't trust), he was also just completing a Six Month Smile course, which he would shortly be offering to his patients. We had a very good meeting, we seemed on the face of it to get on with each other. I asked him what he was currently doing to market all the above, his answer was that he had tried leaflets and they hadn't worked. He was getting no business from his web site and He didn't have the time or the skill sets to do anything else, so he had effectively given up on marketing his practice. I asked him how he though...

With today's tech savvy generations unwilling to take the time to pick up a newspaper, read a magazine, or use the yellow pages when looking for local businesses... it's no surprise that Local Search on the Internet has all but killed the yellow pages. It is now one of the preferred forms of gathering information when researching local products and services. Much has been written lately on the importance of Local Search. It allows you to quickly search results by neighborhood, city, state, or zip code. It is the ideal format for small businesses and professional practices to serve customers/patients who market in a limited demographic. Your primary goal when marketing your orthodontic or dental practice is to reach out to your local demographic, not the Internet in general. This is where many websites fall short with their SEO (search engine optimization) coding. A patient seeking an orthodontic treatment provider in Chicago isn't going to find your website if it isn't ...

A trip to the Bahamas is surely a treat for everyone. From the glittery Atlantis Resort to the dreamy views of blue sea and white sand, the Bahamas has something for everyone. The Bahamas is a place where you can go to relax and have fun - a perfect place to get away from it all on the white sandy beaches or to get into the middle of hot nightlife at the casinos. Whether diving in the warm, crystal-clear waters, exploring a lighthouse or beachcombing on a deserted island, the Bahamas is the perfect vacation destination.   Yamacraw Beach The best thing about the beach in the Bahamas is that there are some unique quite spots where you can swim and enjoy the ocean by yourself, with a small group and enjoy the nature and scenery. There are a great variety of native plants and Casuarina trees that help to protect the beach and the community. Yamacraw Beach is also one of those beaches that can stretch for miles along the coast giving you more to enjoy. Junkanoo Beach If you're looking ...

Setting up a plan is the first step to any successful program, no matter what it is. In any professional practice, there are five basic steps to set the stage for Internet orthodontic and dental marketing success. Evaluate your website for correct demographic SEO coding and updated user-friendly website design. This is necessary whether you currently have a site or are designing one for the first time. SEO and website design are the foundation of any Internet marketing campaign, just like quality customer service and good delivery of treatment with the latest technology is the foundation of your business plan. Your website is the hub of your Internet marketing strategy. If your website looks old and outdated and cannot be found, in the "eyes of a consumer", it is a poor reflection on you even if it is not a true representation of your practice. Patient perception is based on the reality of your website design and indicates to viewers who you are and what your are all about. A...

Alleppey, the most enchanting city located in the state of Kerala, God's Own Country is a tourist's delight. It is known all over the world for its beautiful backwaters and tranquility and attracts visitors from international as well as domestic terrains. It is better known as Alappuzha and was found by Raja Kesavdas in the year 1762. Whoever, visits this destination, yearns to come back again and again. To provide comfortable lodging and boarding options to the discerned guests, there is no dearth of hotels in Alleppey. Characterized by its pristine lagoons, long rows of paddy fields, coconut trees and beaches along the water; it is no less than a paradise on earth. Located on a narrow split of land that is present between the Vembanad Lake and Arabian Sea, Alleppey is always green. When you are in the city, you must spend some time in the traditional houseboats that let you drift along the lagoons that are surrounded with nature's bounty. Laidback experience of the countr...

Every orthodontic marketing program today should include video marketing on YouTube on one subject or another. While many of us equate the popularity of our video orthodontic marketing tactics with views and click through rates, let's take a moment to consider other advantages which might be considered to have value when promoting your practice with video. Sure... tracking new patient referrals off the Internet and conversion rates are valuable, but what else is there? Who and how many: When talking about video views on YouTube or other video sites, there are two pieces that are no brainers. "How many" actually viewed the video is good info for tracking ROI, while "Who" boils down to whether or not the video is being seen in your demographics. Marketing to your demographics is where the true hidden value comes in. If your viewers are professionals such as dentists, dental specialists, physicians, or teachers, coaches, and parents in your local area, PR could res...