Mohan | Digital Marketing Consultant

Having a website found in Google isn't hard,  but its difficult to know who are the targeted audience for your content. The search engines give lots of importance to how long your website and domain have been around. If you're redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect at least somewhat of a loss in search engine traffic. Optimize your site for your target audience, and never for search engines. This lays a curcial back bone for website design, keyword research, and optimizing. Research your keyword phrases extensively. To find the optimal phrases to optimize for, Google's Keyword Tool. Compile lists of the most relevant phrases for your site, and choose a few different ones for every page. Never shoot for general keywords such as "travel" or "vacation," as they do not indiate what your site is really about. Design and categorize your site architecture and navigation based on your keyword ...

Content is one of the crucial aspects of a website. Whether it is a blog or a web page, there is good probability that the content is being plagiarised because of the worldwide access to the Internet. Expansion of the Internet has led to the easy availability of web pages across the globe. Plagiarism and Plagiarised Content As a regular Internet user, you might have encountered a situation, wherein, you find more or less the same content in two or more different websites. Unless the author is same, or the websites are related, this kind of unofficial usage of the website material like the content, artwork or the product images, without mentioning any information about the original author comes under plagiarism. The dictionary meaning of 'plagiarism' explains it as the practice of taking someone else's work or ideas and passing them off as one's own. If anyone steals the ideas or content from a book or a website and publishes it in print or online with their name, it als...

Blogs are becoming more and more popular. If you don’t already have a weblog of your own, you’ve at least posted a comment to one, read one, or heard the term used in everyday conversation. You may also have noticed that only a small number of blogs are truly known in each industry. As is true with most major media, “the cream rises to the top”. The best weblogs have a large following and are valuable sources of information for thousands of readers. There are five primary reasons why some blogs become popular and others don’t: 1. Focusing on a Popular Content Area. One of the most important characteristics of a successful blog is appropriate content. In order to gain a large following your blog must cover a topical area that is broad enough to be of interest to a large number of individuals but specific enough to have meaning. Weblogs that provide information on obscure topics can never have a sizeable audience because the topic is of limited interest. So, if you’re going to start a bl...

Affiliate programs allow individuals promoting specific products or services to receive a commission each time they are successful in selling someone elses product. Affiliate programs give you an opportunity to promote someone else's products or services using Google Adwords, your own website, email, or other forms of electronic communication. When prospects turn into customers (i.e. someone purchases the product you've promoted) you receive a commission - usually as a percentage of the selling price or a fixed sum. For website owners affiliate programs are one of the fastest ways they can generate revenue. For example, let's take a popular affiliate program called Affiliate Cash Vault. This very popular online product uses hundreds of individuals to promote it through online advertising. When these "advertisers" drive traffic to the product's website or registration page, the referring URL is recorded. When those browsers turn into customers, the individual t...

More than medium and large businesses, whose products or services are already known to people, small businesses should take help of marketing - to bring in more new customers and ultimately to survive and sustain. But cash-strapped small businesses cannot afford to invest in traditional marketing channels like television, radio and print, which are very expensive. If you are one of those small business owners, you need a tested, tried, result oriented, and affordable marketing channel that can provide quick and long-term results. Internet marketing can be considered as one such channel that can help you. Wide variety of marketing tools Be it a long-term or a short-term strategy or a limited budget or an extended budget strategy, Internet marketing has many tools that can match with your requirements. The wide variety of tools provided by the Internet marketing makes it an obvious choice for small businesses. Some of the Internet marketing tools you can use are: • Search Engine Optimiza...

If your page does not appear in the top 10 results of a search engine, you will be loosing visitors/ leads from search engines, unless you pay to position your site on the right site of search results where you ca purchase a "sponsored link"  to list for a payment of a fee. This is what is known as Pay Per Click (PPC) or Google Adword Systems, pay-per-click "is based advertising model where the advertiser pays for every royal visit to receive through the system. In a search engine PPC, advertisers bid to get the top positions in the keywords of interest. The highest bid, along with other criteria, does the ad to appear at the top of the list of results, which (supposedly) that the web will have a greater number of visitors, while increasing the cost per visit. The fundamental advantage of the system of "Pay per click" is its ability to provide almost immediate visibility to advertisers on major search engines and portals. Its disadvantage lies in its, in many c...