Mohan | Digital Marketing Consultant

The Andhra Pradesh Tourism Development Corporation is throwing open its facilities at the newly constructed beach resort ‘Haritha’ at Vakalapudi Beach near Kakinada. The APTDC has constructed 10 resorts here with air-conditioned facility at a fixed price of Rs 1,500 including food, games and other entertainment facilities. The APTDC has made arrangements for tourists to have a cruise in the creek and the Bay of Bengal. There are small creeks between the resorts and the sea. Boating facility using puttis (a round shape wooden boat) on the creeks has also been introduced. “For the first time in Andhra Pradesh, the puttis facility has been provided at a beach resort,”. Jet skiing and other rides are also available.

Vakalapudi is a city in the State of Andhra Pradesh. The closest tourism destination to Vakalapudi is Kakinada. Other close by tourism destinations include Peddapuram Town, Yanam and Rajahmundry. Vakalapudi Lighthouse is situated about 10 Km north east from Kakinada town. Kakinada(previously Cocanada) is an ancient port since the period of Kakatiyas. The British East India Company had established their agency here in the mid 19th century and introduced a regular Steamer service to ply between Rangoon and Machilipatnam touching important ports on the route including Kakinada. In 1860 a masonry column was raised in the port area for placing an oil lamp. This beacon was painted white. The work for the lighthouse tower began in 1874 and competed in 1878. The nearest major railway station to Vakalapudi is Kakinada Town (CCT) which is at a distance of 5.6 kilometres. The nearest airport is at Vishakapatnam which is at a distance of 127 kilometres.

A major tourist attraction and boon to the city of Kakinada, the Uppada Beach area lays a short 5km bus ride away from the town center. Visitors will be impressed by its white rolling sands, gently sloping shore and clear, clean waters. Behind the beach is a well-kept park which can provide a great spot to enjoy a picnic. Uppada village is a weaving center which is worth a wander round. The locals also ply the estuary for fresh fish which are for sale as snacks in some of the shops. Other Attractions • Adurru ( Buddhist Site ) • Coringa (Wild Life Sanctuary) • Hope Island • Kolleru Lake • Draksharamam

We know how important merchandising is in brick and mortar outlets, similar is the case when it comes to e-businesses. With increasing number if e-commerce websites, the need for good web merchandising is increasing for businesses to succeed. There are several advantages of good web merchandising for your website: it simplifies online shopping, helps differentiate your brand from competitors; enhances conversion rates as well as customer retention rate. One can, however, leverage the benefits offered by web merchandising only when they apply proper strategies. Here are tips that could help you do it the better way. Pleasing Visual Design The visual design of the website is the first factor that creates an impression about the business. Keep the design simple, usage of too many flashy colors and images may distract visitor's attention. Further, a simple design will be pleasing to eyes. Whereas, a design that is too flashy, not only strains eyes, but also ruins the user experience. S...

In just like any other business sector, marketing is an important feature of the healthcare industry. Name any medical specialty and you will not be surprised to find that they require full time working marketing strategies to be successful. Most doctors would agree that attracting new patients and retaining the current ones is the key to running a booming practice. However, a road map to success i.e. a clear understanding of where your practice fits among competitors, along with long-term flexible strategy can reap an influential return on investment. Designing a perfect marketing plan requires deep thought and assistance. Consider having an experienced healthcare marketer by your side. Focus on those marketing strategies that would gain positive results. What follows are top medical marketing ideas to achieve desired goals. Remember: communication is like oxygen, lack of it and your practice will die.  Pounce on every opportunity you get to tell your story. For example, on...