Mohan | Digital Marketing Consultant

Making your search engine optimization efforts as efficient as possible will obviously save you valuable time and effort. So what do we need to look at when planning an efficient campaign? It would be important to know the following things - 1. Desired Objective/ Goal. Whether it be more visitors to your website or more sales. Or ranking for a particular keyword? 2. What is your benchmark? Is it a set number of visitors or to achieve more sales than a particular competitor? 3. Timescales? When do you want to achieve these objectives or goals? 4. Is this realistic? Don't bite off more than your can chew, do it in manageable, bite-size chunks. Achieve one goal and move onto the next. 5. Where next with your SEO management? Once you have achieved your goal, where do you want to take your campaign next? Forward thinking is crucial so plan 6, 12 and 18 month goals. Using statistics and regularly monitoring efforts, results and trends so that you can be as prepared as possible to react t...

Forget the advertisment and bold claims that bombard you. We get skin experts to give you the real dope on complete sun protection. Myth: Herbal sunscreen is better for your skin. According to Dr Rohini Wadhwani of Skin Essentials, herbal products may not necessarily be chemical free. "Products only need a certain percentage of natural ingredients to be classified as herbal. Pure organic ones need to be certified." Wadhwani also explains that despite the inclusion of ingredients that have protective qualities, they get diluted in the final product and are not as effective. "The percentage and concentration of the sun-protective ingredient used is important. When it is mixed with other ingredients, it loses its potency," she reveals. Myth: Sunblock and sunscreen are different words for the same product. Wadhwani insists that while sunscreen is a filter, sun block is a complete protective cover. "It is ideal for athletes and people who spend lots of time in the s...

Forget the advertisment and bold claims that bombard you. We get skin experts to give you the real dope on complete sun protection. Myth: Herbal sunscreen is better for your skin. According to Dr Rohini Wadhwani of Skin Essentials, herbal products may not necessarily be chemical free. "Products only need a certain percentage of natural ingredients to be classified as herbal. Pure organic ones need to be certified." Wadhwani also explains that despite the inclusion of ingredients that have protective qualities, they get diluted in the final product and are not as effective. "The percentage and concentration of the sun-protective ingredient used is important. When it is mixed with other ingredients, it loses its potency," she reveals. Myth: Sunblock and sunscreen are different words for the same product. Wadhwani insists that while sunscreen is a filter, sun block is a complete protective cover. "It is ideal for athletes and people who spend lots of time in the s...

Link building is one of the most efficient SEM strategies for both increasing the number of visitors to a website and improving the rankings of a website in organic search results. Here are valuable tips for search engine optimization link building. If you’re an expert in SEO already, these tips will remind you of the basic yet essential link building strategies. 1. Go for Higher Quality Links All links are not created equal. SEO links that have higher value provide greater optimization benefits compared to low quality links. 2. Create Useful, Relevant and Interesting Content Building superior quality content remains an effective method of getting SEO links from other websites. With excellent content, not only will you be able to build backlinks naturally, requesting a link also becomes easier since the partner website can benefit from the link request as well. 3. SEO Link Building with Blog and RSS Feeds Promoting your site via blogs and RSS feeds is an easy and great way to boost you...

Want to know how to turn a guy on? It’s pretty easy, actually…

Want to know how to turn a guy on? It’s pretty easy, actually…

Whether it's fomenting revolution or telling people what you had for breakfast microblogging service Twitter seems to have it all. Now, New York City's enterprising mobile food vendors are using the instant messaging website to help their hoards of hungry followers stay tuned to their favorite delicacies. Kim Ima, owner of the Treats Truck, which serves up caramel creme sandwiches, sugar cookies with icing, and other diet busting delights, uses Twitter to stay in touch with her 3,000 fans. "For someone like Kim with St. Patrick's Day Parade on Wednesday, she wasn't sure if she was going to park here. So with Twitter she was able to provide location updates and we knew where to find her," said customer EJ Cory. Twitter allows users to enter messages from a computer or mobile phone, which are instantly transmitted to other users who choose to read their "tweets." The service riles some, who say it encourages people to post irrelevant details about thei...